This one's for you

Greetings from DC VELOCITY. You are looking at an all-new magazine that has a single-minded focus: to bring to you news, information and ideas useful to professionals responsible for their companies' distribution center operations and strategies.

While the magazine is brand new, the team behind it is not. Our editors and contributors have years of experience thinking about and writing about material handling, logistics, supply chain management, technology and more, and we now bring that experience to bear directly on distribution management. We aim to become the one business magazine that you need to open every month.

Although the job of distributing goods is as old as business itself, the role of distribution center management has changed markedly over the last couple of decades. It ain't just a storehouse anymore, and has not been for sometime. The DC has become a dynamic and fast-paced facility where inventory moves quickly from the inbound door to the outbound door. It's a place where products may be assembled or completed or otherwise prepared for delivery to the customer. It's the inform ation hub, where inventory anywhere in the pipeline and customer orders are brought together.

Thus our name– DC VELOCITY. This is a magazine about managing distribution logistics—the whole process of flowing goods in from manufacturing and suppliers and out to customers quickly, efficiently and accurately, and adding value in the process.

In this first issue, we bring you a mix of stories on strategy, material handling, transportation and technology. We launch what we hope will be long-running series focusing on individual thought leaders and on supply chain leadership.We believe that month after month, you will find material in these pages that will help you and those who work for you become more effective in what you do.

Finally, we want you to consider this your magazine. Take a proprietary interest in it. First, subscribe, either online or with one of the bound-in subscription cards. Let us know what you like and what you don't. Tell us what we've done right and, even more important, tell us when we miss the mark or neglect topics important to you. Let us know what you think. Write to me personally at peterbradley@dcvelocity.com.

Enjoy.