Plenty of companies are "going green," but few take that mandate as literally as Toyota Material Handling U.S.A. (TMHU) has. The lifttruck manufacturer is donating one living tree for every lift truck the company sold in the United States in 2008 and for every 8Series truck sold in 2007. That works out to 57,000 trees to be planted at national forests and local parks through the manufacturer's alliance with the Arbor Day Foundation. TMHU's employees will help to plant some of the trees at locations around the country.

That's just the latest chapter in Toyota's fouryearold environmental initiative. The company has also been researching and developing alternative fuels for material handling equipment and introduced an innovative hybrid concept lift truck at January's ProMat exhibition.