Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Those seeking to divine the future of American trucking may want to examine the third-quarter results of J.B. Hunt Transport Services Inc.
Like everyone else in an industry suffering through the worst freight recession in decades, the Lowell, Ark.-based freight giant posted double-digit declines in its over-the-road revenue and income. But its intermodal traffic—by far the largest segment of Hunt's business—grew at a record pace, with revenue and operating income up 24 percent and 21 percent, respectively.
Hunt is reaping the fruits of a multiyear strategy to convert some of its customer loads from the highways to more fuel-efficient intermodal service. Higher fuel costs, environmental concerns, and worsening road conditions are pushing shippers to consider intermodal options, decisions helped along by recent improvements in infrastructure and service consistency.
Hunt's own equipment mix reflects this trend: At quarter's end, it had 37,000 intermodal containers in its fleet, an increase of 4,000 from the 2007 period. By contrast, Hunt ended the quarter with 3,309 tractors, a reduction of 1,419 rigs from the third quarter of 2007.
"In increasing numbers, traditional over-the-road shippers are turning to intermodal for the first time" as they seek to drive down costs and reduce carbon emissions, Kirk Thompson, Hunt's president and CEO, said in a statement accompanying the company's third-quarter results.
Hunt is not alone. Steve Van Kirk, vice president of commercial development for Schneider Intermodal, a unit of privately held truckload carrier Schneider National, says his division is growing at a pace that is "faster than the industry average."
Even truckers who've never before played on the intermodal field are seeing unexpected gains. USA Truck Inc., a large truckload carrier based in Van Buren, Ark., posted $2.1 million in intermodal revenue in its third quarter. The revenue is a tiny fraction of USA Truck's third-quarter revenue of $103 million (excluding fuel surcharges). However, the company had projected only $2 million in intermodal revenue for all of 2008.
"Our intermodal volume is small, and we are still on the steep slope of the learning curve, but we are pleased with our progress," said Cliff Beckham, USA Truck's president and CEO, in a statement.
Going short
Further evidence of truckers' growing use of intermodal can be found in the third-quarter numbers posted by the Intermodal Association of North America. Domestic intermodal operations showed their best quarterly results in more than four years, according to IANA, up by 6.7 percent over the third quarter last year. The surge was led by a 10.5-percent jump in domestic container loadings and buttressed by small gains in trailer loadings. Through September, domestic intermodal volume for both trailers and containers rose 4.7 percent from 2007 levels, according to the group.
Although in the past, intermodal movements tended to be long hauls, that's quickly changing. Through the first nine months of this year, intermodal loads transiting less than 1,000 miles grew by 7 percent, twice the growth rate reported for 1,000-mile plus lanes, IANA says. The "sweet spots," according to IANA, were in corridors between 700 and 1,000 miles; there, freight shipped in domestic equipment—predominantly 53-foot containers—grew by 9 percent through September. The IANA data underscore that the real action in intermodal is now on the short to intermediate corridors, where in the past goods have generally moved over the road via truckload carrier.
Hunt's numbers bear that out. For example, while the carrier's total intermodal load count in 2008's third quarter rose 13 percent over the same quarter in 2007, volumes on its Eastern regional network increased by more than 50 percent. Hunt's typical intermodal movement remains a fairly lengthy haul—the trucker says an average intermodal movement in the quarter traveled 1,817 miles. However, that's down 5 percent from 1,913 miles in the same period a year ago.
The company doesn't see that trend reversing itself anytime soon. Intermodal's length of haul "is going to continue to come down" as it has for over-the-road trucking, says Hunt CFO Jerry Walton. Positioning both intermodal and over-the-road services for shorter lengths of haul is "certainly where the trucker is headed," he said in an interview.
It's a similar story over at Schneider Intermodal. Van Kirk notes that his unit's growth is skewed toward intermediate hauls averaging 1,000 miles. Most of Schneider Intermodal's shorter-haul growth has come from business converted from over-the-road trucking, he says. By contrast, longer-haul volume gains are largely driven by new business.
An economic advantage
Carriers may be bullish on intermodal's future, but analysts are divided on whether intermodal can sustain the momentum. Satish Jindel, president of Pittsburgh-based SJ Consulting Group Inc., says intermodal gains last year were sparked in part by soaring oil prices, and oil's dramatic reversal in recent months will lessen intermodal's appeal. However, intermodal growth is likely to be supported over the long term by concerns over a worsening domestic road infrastructure that may force freight off the highways, Jindel adds.
Eric Starks, president of FTR Associates, a Houston-based consultancy, says the sharp decline in diesel prices will "remove a major tailwind behind the recent intermodal conversion. We expect that any additional conversion [to intermodal] will significantly slow down and likely pause completely for the near term." He notes, however, that intermodal will retain its current share of the market, including recently added short-haul traffic.
Other experts say intermodal is poised for a period of growth regardless of how oil prices behave.
"The wake-up call was when diesel prices hit $5 a gallon," says Charles Clowdis, managing director-North American markets, trade & transportation advisory services for IHS Global Insight Inc., a Lexington, Mass., consulting firm. "But even if prices never reach those levels again, it won't change the dynamic. In intermodal, the industry has found a system that works."
Jindel notes that railroads are poised to deliver "better transit times and on-time performance" in large part through significant infrastructure improvements. As an example, SJ Consulting cites a Norfolk Southern Corp. initiative to enable double-stack service between the port of Portsmouth, Va., and Chicago by raising clearances at 28 tunnels and seven bridges. The $155 million project will shave one day of transit time from intermodal service between the East Coast and the Midwest when it's completed in 2010, according to the firm.
NS's East Coast rival, CSX Corp., has launched its own intermodal expansion by creating double-stack clearances linking Washington, D.C., and Northwest Ohio via Pittsburgh; between North Carolina and Baltimore via Washington; and between Wilmington and Charlotte, N.C. The $700 million project is slated for completion in 2015.
Dray area
Yet the potential of those future projects does not hide the reality that many short and intermediate traffic lanes are still not ready for intermodal operations. The existing rail infrastructure would not be able to support increases in intermodal demand on many of those corridors, according to industry observers.
"There are a zillion markets that will never be intermodally competitive unless the railroads or the government spends money on infrastructure," says John G. Larkin, managing director, transportation logistics group for the investment firm Stifel, Nicolaus & Co.
Tom White, spokesman for the Association of American Railroads, says future intermodal growth "will depend on whether there are capacity constraints in individual corridors. Railroads are investing heavily in expansion aimed at intermodal, but it does take some time for those projects to come on line."
Truckers also will be under pressure to better manage their drayage fleets to ensure that loads can be promptly fed to and from intermodal ramps while minimizing the dray that adds time and expense to an intermodal move. "As the length of haul declines, so too does the 'economic radius' around the rail ramp," Starks of FTR says. "Loads must originate and/or terminate near the ramp in order to minimize high-cost dray miles as a percentage of the total door-to-door move." As a result, Starks predicts intermodal will be hard-pressed to compete for shorter-haul loads outside high-density traffic lanes usually located near rail ramps.
Van Kirk of Schneider Intermodal says the efficiency of drayage operations will often determine whether the shipments should go on a train or a truck. In what may be an attempt to better control that segment of the business, Hunt expanded its in-house drayage fleet by 20 percent in the third quarter of 2008 to reduce its reliance on independent contractors.
Offsetting the increasing costs of dray service as loads are staged farther from main intermodal ramps may prove difficult, according to Larkin. "The longer the dray, the quicker the economies [of intermodal] break down," he says.
Challenges aside, there is little doubt that for a trucking industry confronting weak domestic and international economies, a deteriorating infrastructure, oil price volatility, environmental imperatives, and a demanding clientele, intermodal will take on increased importance.
In the process, companies that made their living off the highways may need to rethink their business models. Those companies that have successfully made the transition have needed to adjust their culture. That goes for firms whose names are virtually synonymous with trucking.
"J.B. Hunt himself might be rolling over in his grave if he knew that intermodal had become the growth and profitability driver for his company," says Clowdis.
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain” report.
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.