Skip to content
Search AI Powered

Latest Stories

outbound

"the great ones study logistics"

Little has been said of the immense logistics operation that supported the drive to Baghdad and beyond.

As we go to press with this issue, the whereabouts (and even survival) of Saddam Hussein remain in question. The fate of his regime, by contrast, is certain. Military forces from the United States and Great Britain have successfully—and with decisive velocity—defeated the much vaunted Republican Guard and other forces loyal to the deposed despot.

We've seen some genuinely innovative and even ground breaking reporting from the war zone, much of it based on technology that brings live battle coverage as close as a (satellite) phone call. Yet little has been said of the immense logistics operation that supported the drive to Baghdad and beyond.


Imagine the challenge of establishing and then maintaining a supply line that snakes through the desert for 500-plus miles—from Kuwait in the south to Turkey in the north. As is often the case in the private sector, the solid logistical foundation for that achievement received little notice despite the sheer mass of people, materials, provisions and equipment involved.

An old military adage comes to mind: "Good generals study tactics. Great generals study logistics." And it appears that the coalition forces have studied logistics well in the years since the first Gulf War. The logistics group's performance in 1991, previously regarded as one of the most successful modern day military logistics operations, wouldn't have cut it for this second goround in the Gulf. The preparation and shipment of heavy equipment—tanks, trucks, fighting vehicles, helicopters and parts—took more than three months to accomplish for the first Gulf War. This time it was completed in less than three weeks.

What made it happen? Considerable study and analysis of the 1991 Gulf War's logistics operations, for one thing, and a big jump forward in technological capabilities, for another. This time around, commanders relied heavily on wireless, digital communications and state-of-the-art systems that gave them intransit visibility of supply convoys. For example, in what became a very fluid battlefield with frequent route changes, convoy drivers could be notified of changes via wireless e-mail.

The overall objective was to synchronize the combat units' needs with the arrival of the supply convoys. (Sounds familiar, doesn't it?) To make this happen, main supply distribution centers were established initially in both Kuwait and Turkey. As the troops drew nearer to Baghdad, so did the distribution network. Interim DCs were established along the line as more and more territory was secured. It was a true logistics marvel.

Now, the supply line that was so instrumental in destroying Saddam Hussein's regime becomes the backbone of humanitarian relief and postwar reconstruction efforts.

Although the soldiers on the front line know better, logistics is generally not the stuff of guts and glory. As in the private sector, logistics operations don't get much notice unless something goes wrong. If, for instance, the 3rd Infantry Division had arrived at the outskirts of Baghdad only to wait for fuel and ammunition, we most certainly would have heard about it on the nightly news. But that didn't happen. And so, we heard nothing about the lines of supply.

There's a bit of irony here. Ask those who lead soldiers into battle, and they'll tell you right away: "Logistics wins wars." History supports their claim. Again and again, battles' outcomes have depended on getting fighters and weapons to the right place at the right time. It's been this way since before Hannibal crossed the Alps with his elephants to claim victory. Maybe someday, people will notice. But then again, maybe they won't. Perhaps that's how it should be. Perhaps remaining transparent to all but the closest observers is the true measure of logistics' success.

The Latest

More Stories

Image of earth made of sculpted paper, surrounded by trees and green

Creating a sustainability roadmap for the apparel industry: interview with Michael Sadowski

Michael Sadowski
Michael Sadowski

Most of the apparel sold in North America is manufactured in Asia, meaning the finished goods travel long distances to reach end markets, with all the associated greenhouse gas emissions. On top of that, apparel manufacturing itself requires a significant amount of energy, water, and raw materials like cotton. Overall, the production of apparel is responsible for about 2% of the world’s total greenhouse gas emissions, according to a report titled

Taking Stock of Progress Against the Roadmap to Net Zeroby the Apparel Impact Institute. Founded in 2017, the Apparel Impact Institute is an organization dedicated to identifying, funding, and then scaling solutions aimed at reducing the carbon emissions and other environmental impacts of the apparel and textile industries.

Keep ReadingShow less

Featured

xeneta air-freight.jpeg

Air cargo carriers enjoy 24% rise in average spot rates

The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.

Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.

Keep ReadingShow less
littler Screenshot 2024-09-04 at 2.59.02 PM.png

Congressional gridlock and election outcomes complicate search for labor

Worker shortages remain a persistent challenge for U.S. employers, even as labor force participation for prime-age workers continues to increase, according to an industry report from labor law firm Littler Mendelson P.C.

The report cites data showing that there are approximately 1.7 million workers missing from the post-pandemic workforce and that 38% of small firms are unable to fill open positions. At the same time, the “skills gap” in the workforce is accelerating as automation and AI create significant shifts in how work is performed.

Keep ReadingShow less
stax PR_13August2024-NEW.jpg

Toyota picks vendor to control smokestack emissions from its ro-ro ships

Stax Engineering, the venture-backed startup that provides smokestack emissions reduction services for maritime ships, will service all vessels from Toyota Motor North America Inc. visiting the Toyota Berth at the Port of Long Beach, according to a new five-year deal announced today.

Beginning in 2025 to coincide with new California Air Resources Board (CARB) standards, STAX will become the first and only emissions control provider to service roll-on/roll-off (ro-ros) vessels in the state of California, the company said.

Keep ReadingShow less
trucker premium_photo-1670650045209-54756fb80f7f.jpeg

ATA survey: Truckload drivers earn median salary of $76,420

Truckload drivers in the U.S. earned a median annual amount of $76,420 in 2023, posting an increase of 10% over the last survey, done two years ago, according to an industry survey from the fleet owners’ trade group American Trucking Associations (ATA).

That result showed that driver wages across the industry continue to increase post-pandemic, despite a challenging freight market for motor carriers. The data comes from ATA’s “Driver Compensation Study,” which asked 120 fleets, more than 150,000 employee drivers, and 14,000 independent contractors about their wage and benefit information.

Keep ReadingShow less