February 19, 2019

Delta Cargo rebrands international products

Air freight carrier aligns with SkyTeam Cargo to give customers a common product portfolio.

By DC Velocity Staff

Air freight carrier Delta Cargo has rebranded its international products to align with its SkyTeam Cargo global alliance partners, the company said today.

The Atlanta-based company said there is no change to its product offering as a result of the rebranding. The company has renamed its international products as follows:

  • General, formerly Dimension, moves all commodities that do not require special handling;
  • Express, formerly Equation, is a solution for small packages and goods with urgent shipment expectations;
  • Critical/Critical Heavy, formerly Equation Critical, is only available on Delta; it is a premium GPS-enabled service for the transportation of highly time-sensitive shipments that must travel on the next available flight, offers GPS tracking on deltacargo.com and moves with the highest priority across Delta's global network;
  • Specialized is used for shipping unique items, giving a wide range of options for atypical cargo or high-value products, such as pharmaceuticals, live animals, dangerous goods, perishables or automotive parts.

"By rebranding our international products to align with our SkyTeam Cargo partners, it is now easier for our customers to do business with all 12 member airlines," Shawn Cole, Delta Cargo's vice president said in a statement announcing the changes. "With SkyTeam, we offer consistent service and handling to over 850 destinations in 175 countries."

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