January 30, 2019

Study: Canada lags global average on providing BOPIS services

Country's stores also need to up their social media game to meet e-commerce demands, OrderDynamics says.

By DC Velocity Staff

E-commerce shoppers love curbside pickup for its convenience and transparency, but retailers in Canada are lagging behind other countries in providing the service, according to an industry survey released today.

Just 31 percent of Canadian retailers offer click and collect shopping, also known as buy-online-pickup-in-store (BOPIS), compared to 37.6 percent of global retailers, the survey says. That ranking puts the Canadian market in second to last place, behind only the U.S., for the amount of in-store pick up options, trailing the U.K., Australia, France, Germany and Austria.

The numbers come from "Omni-2000 Research: Canada," a report produced by OrderDynamics Corp., a Richmond Hill, Ont.-based provider of cloud-based order management software that was acquired in 2018 by the supply chain management software firmTecsys Inc. for $13.4 million.

The survey studied Canadian BOPIS practices by collecting data from 281 retail chains in Canada with a minimum of 10 store locations apiece. Other key findings include: 

  • 82.9 percent offer some form of free shipping 
  • 34.5 percent of all retailers offer basic, active inventory visibility
  • 13.9 percent of all retailers provide free return deliveries
  • 74.7 percent of omni-channel retailers offer Buy Online Return In-Store (BORIS)
  • 71.2 percent of retailers have a mobile responsive site 
  • 19.5 percent of omni-channel retailers have an active shop on Instagram

"Canada has taken the steps to positively develop its omnichannel retail capabilities, but room for improvement still exists, especially when it comes to areas such as selling via social media," OrderDynamics President Nick McLean said in a release. "In order to live up to growing expectations, retailers will increasingly need to provide solutions in a world that continues to be altered by e-commerce."

Resources Mentioned In This Article


Technology Videos


Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.

Subscribe to DC Velocity


Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Study: Canada lags global average on providing BOPIS services">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.