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The changes Kimberly-Clark made to its distribution network may not be groundbreaking. But they've saved the maker of Kleenex and other paper products 22 million gallons of fuel and taken service to a whole new level.
Although it had long since joined the ranks of multichannel marketers, the Orvis Co. was still struggling with a supply chain designed for an earlier business model. Would its bold new restructuring plan fly?
Joel L. Sutherland was chosen as the 2009 recipient of CSCMP's Distinguished Service Award in recognition of a career marked by professional innovation.
If you own the licenses and are paying for maintenance, it makes sense to use all the modules in your logistics management software. So why are so many modules gathering dust?