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An early failed RFID experiment wasn't enough to shake Patrick Sweeney's faith in the technology. In fact, he made RFID the focus of his second venture as well as his first book, RFID for Dummies.
To the millions of fans awaiting the release of Harry Potter and the Deathly Hallows, the book's appearance at midnight on July 21 may have felt like magic. But it was actually a matter of careful planning and flawless execution.
For nearly 20 years, leaders in the logistics community have been wondering just what it would take to convince politicians that America faces an infrastructure crisis. Now we have the answer: Minneapolis.
The next time someone gives you a blank stare when you try to educate them about the vital role played by the logistics community, ask them exactly how they think their copy of Harry Potter and the Deathly Hallows got to the retailers' shelves this summer.
For anyone who thinks about issues of physical distribution, the challenge of getting 12 million books to the right place at the right time under strict security requirements is a compelling story.