November 22, 2019

Growing popularity of food and drink delivery drives traffic patterns

Delivery distances grew 33% for restaurants, 58% for liquor stores between 2017 and 2018 holiday seasons, Verizon says.

By DC Velocity Staff

Deliveries to stores and restaurants made the week of Christmas will far outnumber those being made the week of Thanksgiving, thanks largely to the growing popularity of food and drink deliveries, according to an analysis by fleet management technology vendor Verizon Connect.

Despite consumers' annual rush to stores on Black Friday, which falls on the Friday after Thanksgiving, deliveries will actually peak about a month later, Verizon's statistics show. Truck and van drivers made 29% more stops and drove 27% further for deliveries over the Christmas holiday than Thanksgiving in 2018 than the year before, the company said.

The data covers vehicles making deliveries and stocking the inventories of stores and restaurants, as opposed to e-commerce home parcel deliveries.

In larger context, the rate of retail deliveries in general continues to rise, as shown by tracking the number of stops and the number of miles driven by drivers supplying retailers and restaurants between October and December—which both increased in the U.S. by an average of 18% between 2017 and 2018, Verizon said.

Much of the growth was driven by the growing popularity of food and beverage deliveries over the holiday season, which showed large increases of delivery distances for both restaurants (33%) and liquor stores (58%) between the 2017 and 2018 holiday seasons, Verizon said.

These results analyzed the driving data of 3,961 Verizon Connect Reveal customers in 2017 making 2,592,966 stops, compared to 4,567 Verizon Connect Reveal customers in 2018 making 1,579,540 stops across the following retail categories: department store and large retail; apparel, accessories and shoes; furnishings; bars and restaurants; groceries; liquor stores; hobbies, toys and games; and specialty stores.

Resources Mentioned In This Article


Transportation Videos


Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.

Subscribe to DC Velocity


Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Growing popularity of food and drink delivery drives traffic patterns">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.