April 13, 2018
dcv rocks

Night time is the right time—to drink coffee

Night time is the right time—to drink coffee

February's contest had two possible solutions—and our first-ever two-time winner.

By Martha Spizziri

We have the first two-time winner in our DCV Rocks contest: Kathleen Tsukamoto of the U.S. Postal Service. Tsukamoto previously won our July 2017 contest.

February's contest had two possible answers.

Our story on how pooled half pallets helped a food and beverage company avoid product damage was titled "The damage is (no longer) done"—a reference to the song "The damage is done" by Foreigner. We wrote about Foreigner in a previous DCV Rocks article. "The damage is done" comes from the group's self-titled debut album, released in 1977.

For her repeat win, Tsukamoto sent in an entry correctly stating that the headline from an item in our "Inbound" section, "Night time is the right time," is also a song title. The article noted that Volvo is marketing its electric trucks as being quiet enough for use making nighttime deliveries despite strict overnight noise regulations in many European cities.

The song "Night time is the right time" has been performed by many, many artists but is probably most associated with Ray Charles. In fact, Mick Jagger introduced the song in a live performance by saying it was written by Charles. That's not the case, though. In fact, its exact origins are a little murky. The song is most often credited to music industry executive Lew Herman (aka Herman Lubinsky), or described as a co-creation by Herman, recording artist Nappy Brown, and producer Ozzie Cadena. But it's really more of an adaptation of a song by Roosevelt Sykes, who released it way back in 1937 under the name "The Honey Dripper." Then again, according to a database of cover versions called Second Hand Songs, even that's up for debate. The melody is a lot like that of an older song, "When the sun goes down" by Leroy Carr, and the lyrics probably came from vaudeville, according to the site.

Just some of the artists who recorded the song: The Animals, Aretha Franklin, Big Joe Turner, Creedence Clearwater Revival, Etta James, 1960s garage-rock band The Sonics, and Rufus Thomas (both with and without his daughter Carla). Here's a more comprehensive list, in case you're curious.

Get your March-issue responses in by April 15.

Our March issue contains four possible answers. One of them is not a song title, but an album title. If you can guess any of them, submit your answer to dcvrocks@dcvelocity.com by midnight Pacific time on Sunday, April 15.

For a hint, turn to page 11 of that issue or the table of contents in our mobile version. If you guess correctly, you'll be entered into our drawing for a three-pack sampler of Joey Kramer's Rockin' & Roastin' Organic Coffee.

About the Author

Martha Spizziri
Managing Editor - Digital
Martha Spizziri has been a writer and editor for more than 30 years. She spent 11 years at Logistics Management and was web editor at Modern Materials Handling magazine for five years, starting with the website's launch in 1996. She has long experience in developing and managing Web-based products.

More articles by Martha Spizziri

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