September 28, 2012

Creator of the "10th-party logistics" satire releases new tongue-in-cheek video

Latest installment from Dedola Logistics responds to CSCMP "snub."

By DC Velocity Staff

Earlier this year we wrote about a truly memorable press release from Dedola Global Logistics, a provider of logistics and international trade services. In an April Fool's Day announcement, the family-owned company said it had "revolutionized the logistics industry" and would "change the "PL" landscape forever by becoming the world's first "10PL" provider. Along with the press release, Dedola produced a tongue-in-cheek video featuring Chief Operating Officer Stephen Dedola.

Well, they're back with another press release and video, this time commenting on the fictitious "historic snub" by the Council of Supply Chain Management Professionals (CSCMP), which "failed" to invite Dedola to present at the group's 2012 Annual Global Conference in Atlanta. "Frankly, I was relieved that we weren't invited," Dedola said. "Genius ideas are rarely recognized in their time. Plus, I can't blame the 3PLs and 4PLs for not rolling out the red carpet. We have at least 6 PLs on them."

To watch Dedola's comic performance (backed by a "this is serious" classical piano score), go to www.dedola.com/10pl/cscmp/.

Resources Mentioned In This Article


Strategy Videos


Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.

Subscribe to DC Velocity


Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Creator of the "10th-party logistics" satire releases new tongue-in-cheek video">contact Editorial Director Peter Bradley. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.