November 25, 2011

Logistics inspires hip-hop video

Grad students in Sweden post clever musical tribute to "Mr. Logistics."

By DC Velocity Staff

Now here's something truly offbeat: graduate students in the Department of Industrial Management and Logistics (IML) at Sweden's Lund University have posted a homemade music video called "Mr. Logistics" on YouTube. According to the caption, it is "based on a true story of a supply chain incentive alignment."

The video, performed in accented English, opens with scenes of a "truck lover," followed by three strutting students in ripped jeans and backward-facing baseball caps singing lines like "They call him Mr. Logistics, he knows where the stuff is, he's super efficient" and "Wake him in the night, he'll tell you all about forklifts." At one point, a student quietly chants over and over, "Tell me your lot size, tell me your lot size."

There's even a shout-out to Prof. Doug Lambert of The Ohio State University's Fisher College of Business. One student (wearing a gigantic gold chain with a toy truck dangling from it) extols the virtues of a logistics textbook, noting that it even includes "a reference to Lambert, et al., right here on page 83."

Watch it and marvel at their creativity here.

Thanks to our friend Chris Sciacca of IBM, who posted a link to "Mr. Logistics" on his blog, Supply Chains Rock, for drawing our attention to the video.


Strategy Videos


Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.

Subscribe to DC Velocity


Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Logistics inspires hip-hop video">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.