Forklift vendor steps to the plate
Through MLB sponsorship, Doosan hopes to raise brand awareness one hit at a time.
Korean forklift truck manufacturer Doosan hopes to make a hit in the U.S. with its sponsorship of Major League Baseball (MLB). The company is entering its second year and first full season of a partnership aimed at increasing the brand's exposure via national broadcast and MLB-owned channels through the 2020 season.
Baseball fans will see Doosan commercials and branding on broadcast and digital platforms including Fox, FS1, MLB Network, and MLB.com during the regular season as well as during MLB "jewel events," such as the All-Star Game, postseason games, and the World Series. Last year, the company focused its marketing efforts only on postseason and American League Division Series events.
"Heading into the 2018 season, we're excited to begin the first full year of our partnership and to continue to grow Doosan through MLB platforms, jewel events, and other brand integration opportunities," said Edward Song, head of Doosan Infracore North America.
Doosan has U.S. subsidiaries in North Dakota, Minnesota, Arizona, Georgia, and North Carolina.
Resources Mentioned In This Article
- National Forklift Safety Day 2019 focuses on progress, best practices
- Power play for battery technology
- Lift truck makers celebrate National Forklift Safety Day 2019 with special offers and local events
- UniCarriers launches finance program for dealers
- Industrial health and safety experts to headline National Forklift Safety Day 2019
Join the Discussion
After you comment, click Post. If you're not already logged in, you will be asked to log in or register.
Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Forklift vendor steps to the plate">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.