American Airlines offers frequent flyer miles to ... cargo shippers
Business ExtrAA program lets cargo shippers earn travel rewards for booking air freight shipments.
Wondering how you can get a few more miles into your frequent flyer account before it's time for vacation? The answer—according to American Airlines, anyway—is to ship more air cargo.
American Airlines Cargo recently expanded its Business ExtrAA program, which now allows customers to earn frequent-flyer miles for shipments of any size. Shippers will earn 2,000 points—the equivalent of an advance-booking, economy-class flight within the continental United States, Canada, and Mexico—for every $40,000 in eligible shipping revenue. Express freight earns an extra 20 points, while online bookings receive a bonus of 5 points.
Why is American crossing the normally sharp divide between passengers and cargo? It's all about maintaining and rewarding customer loyalty, said David Brooks, president of AA's cargo division, in announcing the expanded program.
There are restrictions and conditions, of course; only the line-haul portions of American's own flights are eligible, for instance. But shippers who manage to meet all the criteria conceivably could earn the maximum of 200,000 points per year.
Resources Mentioned In This Article
- DHL launches $137 million expansion of U.S. e-commerce fulfillment centers
- Old Dominion posts first drop in quarterly year-over-year revenue since late '09
- Agency proposes changes in language used to justify need for rails' reciprocal switching
- "Lower for longer" diesel prices not seen curbing enthusiasm for rail
- Can the air cargo industry be saved?
Join the Discussion
After you comment, click Post. If you're not already logged in, you will be asked to log in or register.
Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : American Airlines offers frequent flyer miles to ... cargo shippers">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.