Toyota makes a "treemendous" donation

Forklift manufacturer donates 57,000 trees to national and local parks.

By DC Velocity Staff

Plenty of companies are "going green," but few take that mandate as literally as Toyota Material Handling U.S.A. (TMHU) has. The lifttruck manufacturer is donating one living tree for every lift truck the company sold in the United States in 2008 and for every 8Series truck sold in 2007. That works out to 57,000 trees to be planted at national forests and local parks through the manufacturer's alliance with the Arbor Day Foundation. TMHU's employees will help to plant some of the trees at locations around the country.

That's just the latest chapter in Toyota's fouryearold environmental initiative. The company has also been researching and developing alternative fuels for material handling equipment and introduced an innovative hybrid concept lift truck at January's ProMat exhibition.

Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.

Comments powered by Disqus

Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : Toyota makes a "treemendous" donation">contact Editorial Director Peter Bradley. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.