What's in a name?
In this case, many fewer words! To the relief of trade journalists worldwide, the company formerly known as the Distribution and Industry Group of Siemens Logistics and Assembly Systems (try using that in a headline!) has adopted a new name: Dematic. The world's largest producer of automated material handling systems, Dematic will operate as an independent unit and a wholly owned subsidiary of Siemens, AG.
This move follows organizational changes Siemens made in October. At that time, it moved its Postal Automation and Airport Logistics Divisions into its Industrial Solutions and Services Group, and its Electronics Assembly Systems Division, which makes pick-and-place machinery for the electronics industry, into its Automation and Drives Group.
Dematic is a name long associated with the material handling industry. In fact, it existed as a brand name when Siemens purchased Rapistan Systems about five years ago. At that time, Siemens renamed its new material handling division Siemens Dematic.
Other than the name change, it will be business as usual for the new Dematic. The company will continue to operate from its U.S. headquarters in Grand Rapids, Mich. Dematic has an installed base of more than 5,000 systems worldwide and employs some 4,500 employees. Last year, it reported sales revenue of more than $1 billion.
LED Direct Replacement for Metal Halide and High Pressure Sodium Lamps Saves 68% Simply by Changing Bulbs
Join the Discussion
After you comment, click Post. If you're not already logged in, you will be asked to log in or register.
Feedback: What did you think of this article? We'd like to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of important and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, please ?Subject=Feedback - : what's in a name?">contact Chief Editor David Maloney. All comments are eligible for publication in the letters section of DC VELOCITY magazine. Please include you name and the name of the company or organization your work for.