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While others scramble to be the first to roll out the latest dazzling technology, Elijah Ray just sits back and smiles. Success isn't about systems integration and microchip tags, he says; it's the people who make things happen.
The days when it was easy to gloss over a supply chain fiasco are over. Today when things go horribly wrong, the person in charge can expect to pay the ultimate career price.
One day workers were fumbling with tape measures; the next they were watching wide eyed as incoming cartons whizzed through high-tech scanners. How cubing equipment changed life at Ditan Distribution.
Designing a distribution network is both art and science?it requires pleasing finicky retailers while keeping costs in line. Though slick software helps, most of the work is in getting the numbers?and getting them right.
Eerily quiet truck stops. Executives vying for the position of vice president in charge of tree planting. Retailers sharing proprietary information with third-party service providers. Cut-throat competitors shipping their products in the same truck. Welcome to the average workday of the not-so-distant future.
There's nothing simple about distribution in a time when consumers must choose from hundreds of types of breakfast cereal, let alone printer cartridges.