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Sophisticated technology makes it possible to track a product's exact whereabouts through the entire supply process and beyond. But the story it reveals might be more than you want to or ought to know.
Data bits swirl through the air in DCs across the country, moving vital information without a cable or cord in sight. So why have companies been so slow to take wireless on the road?
Getting 8.5 million copies of Harry Potter and the Order of the Phoenix into stores for sale at but not a minute before the witching hour on June 21 was only part of Andy Yablin's challenge. The other part was keeping every single copy under wraps so nobody could ruin the magic.
Cutthroat competition in the grocery industry has left DC managers searching for faster and cheaper ways to get orders out. But their own performance standards may be holding them back.
FDA approval came too late for last year's flu season. But Wyeth Pharmaceuticals plans to make up for lost time with this year's launch of its nasal influenza vaccine, FluMist. It's banking on a high-tech cold chain distribution network to make it happen.
Three years ago, logistics' next big thing was going to be the collaborative network. Developers promised shippers that by banding together, they'd wield the kind of bargaining power enjoyed by the Wal-Marts of the world.